BlueFROG

December 25, 2009

Last night I finally visited BlueFROG in Parel. Bluefrog claims to be a revolutionary music project blending a venue for live performances, recording studios, a production house and artist management services. I’m not really into live music and haven’t heard too many good things about the food at Bluefrog so I guess I haven’t really found a reason to go to Bluefrog. Jalebee Cartel was playing there last night and that gave me the push I needed to visit Bluefrog at last. Getting to Bluefrog can be quite a pain. We were already pretty late and almost stood to lose our reservation. You need to book a table at Bluefrog unless you want to simply hang out around the bar. Tables need to be booked(especially if a popular artist is playing) Bluefrog is located in a place called Todi & Co. which can easily be confused for Todi Mills. We were lost for about half an hour before finally finding the place. You wouldn’t really be able to find the place unless you really know it as Bluefrog is in a compound and is a bit of a drive down a narrow lane within the compound before you get there. I guess the line up of cars heading in should be a give away.

Anyways coming to ambience – I must say that I’m pretty impressed. The tables are located in little pods with something that looks like a cross between a frog’s feet and lava from a lava lamp – very cool. What is even cooler is that the colour of the ‘lava’ constantly changes and there are even strobe lights in them which can be set to go off.

The walls look like a giant golf ball turned inside out with huge dimples thoughout. The ceiling still has the roof from the mill except that there are a bunch of projectors that project some really trippy visualizations onto the roof. There is a dance floor in the front of the stage with the table pods at progressively higher levels as you move towards the bar which is at the end of the venue. There is another smalled ‘pod’ bar on the dance floor – a nice touch I think. As you can tell I am really impressed with the design and layout of the venue. Small details like the sloped tops of the pods ensure that people don’t leave their bottles lying around (which can break and really hurt someone)  as well as the the perfect lighting ensuring that you can see what you’re eating without getting disturbed by the light really adds to the place .  It looks like a lot of thought has gone into designing the venue.

Now for the not so good part about Bluefrog – the food. Food is usually the main event wherever I go but since Bluefrog isn’t really about the food I guess I’ll let this one slide. The food isn’t horrible or anything, I’d say its about OK. I had Bluefrog’s burger which they claim is famous. We also ordered a lamb shank and a couple of pastas which were again just about acceptable. The situation really tanked when I was told that they didn’t serve Kingfisher. They have a couple of imported beers on their menu but due to some sponsorship issue we had to chose between Tuborg and Carlsberg – both from a bottle. For deserts we ordered Tiramisu and something called chocolate three new ways. Both deserts were a bit better than the food (with the Tiramisu doing a little better than the chocolate dish) though still nothing to get excited about. The food scores horribly on the value scale as well. Overall I wouldn’t reccoment having anything at Bluefrog other than a couple of drinks. Eat elsewhere before heading here.

Service however was good and even though the place got a bit busy it wasn’t impossible to get a waiter’s attention. Our pod was right next to the service pod so I’m not sure if this is a fair assesment. Our waiter however was polite, friendly and well informed so I don’t really have any complaints.

The main attraction however remains the music. Bluefrog has a regularly updated website with a calendar that lists events. They have also started a section where they release podcasts and interviews which gives you a chance to listen to artists who play at the venue. I believe Bluefrog hosts artists from various genres and so I guess there is something for everyone. Mumbai really needed a Bluefrog and I’m glad that we finally have one. I apologize for the quality of the pictures but its the best my poor cellphone could do.

PS – BlueFROG has an excellent website. The site has an event calendar, podcast section, menu, and virtual tour of the venue.  www.bluefrog.co.in

Here are a couple of crap quality videos to go with the crap quality pictures.

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